“Creativity Is SO Valuable” collage by Lani, textures by FlyPaper.

There was a fun post on FaceBook the other day, describing how we are born creative geniuses based on the research of George Land.  He had begun investigations into stimulating and directing creativity in the late 1950’s. He developed a creativity test which was used to select the most innovative engineers and scientists (“creative geniuses”) to work for NASA. The instrument and assessments were successful, and he decided to adjust it to test children. “What we have concluded,” wrote Land, “is that non-creative behavior is learned.” His conclusion is based on testing the creativity of 1,600 children ranging in ages from three-to-five years old. He later re-tested the same children at 10 years, and again at 15 years of age. The test results:

  • 98% of 5 years old tested at the genius level.
  • 30%  of10 years old tested at the genius level.
  • 12% of 15 years old tested at the genius level.
  • 2% of 280,000 adults tested at the genius level.

He gives an inspiring Ted Talk on his research, explaining why we tend to lose our creativity so quickly.  He concludes that for the human to continue to evolve or even survive, we need to allow our inner 5 year old’s out to play, a lot more often.  Which is really easy if we are doing a daily art practice. We can help our species survive and have a great time as well.

More on George Land.
You can test your creativity here. (It’s very fun!)
Lots more on boosting your creativity here.



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