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Videography by @rico.incarnati
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You and I are going to drink a lot of coffee together. Like, borderline dangerous amounts of coffee.

So, first things first. Pour yourself a mug and I’ll introduce myself real quick.

My name’s Jordan — but everyone calls me “J” — and I’m a 27th degree black belt in chugging coffee.

I’m also strength & nutrition coach, I hold several powerlifting world records, and I’ve been fortunate enough to have my writing featured in a variety of outlets like CNN, the Huffington Post, and Schwarzenegger.com.

But listen.

This channel isn’t for fame, publicity, cash, props, fist bumps, likes, pings, pows or whatever else there is.

It’s a place where you and I can chat.

I’ll never sugar coat, lie, or beat around the bush. I’ll tell you everything exactly as I see it. Some stuff you might like. Others you might not.

And that’s totally cool.

Either way, my goal here is to create a discussion. A place where you and I can get together, exchange ideas, and motivate each other to be better every day.

Like I said, we’re gonna drink a lot of coffee together — borderline dangerous amounts — but I’m excited. Because there aren’t too many online communities in which the sole purpose is to inspire and motivate one another.

And that’s exactly what you and I are going to do here.

To your success,


#fulldayofeating #fatloss #traveling

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  1. Love the discussion of the word DIET… amazing points were made. The posting of your weight was life changer for me… started doing it myself and i can actually feel the stress about getting on scale disappear over the past 3 weeks ! Thank you sooo much

  2. your weight tracking on IG has helped me Sooo much. it didn't trigger my E.D. but even helped me take one more step out of it, and its "all or nothing" mentality.

  3. What you said about diet is so true. I eat certain things for my reverse diet and I even don’t often call it reverse dieting to friends that aren’t into fitness because they’d probably think I’m on some fad diet.

    Also I love how you really pay it forward to Rico and others after having success in your own career. That community and energy is priceless.

  4. Another great and real vídeo! Thank you for all the info of all your content! One question, how much calories in total aprox you ate? Thank you for everything what you are doing is life changing!

  5. Do you have a ballpark figure at what point you start to maybe lose muscle mass along with fat at a more likely rate? Maybe a body fat percentage or something like that? Good to know when to adjust like you did

  6. I love Jordan but the quacking in his videos are annoying. I'd rather hear you swear lol. Gary is doing this too. I'd rather hear the real you.

  7. Love it! It's like an entertaining road trip video teaching us loads of stuff without us even realizing 👍 I really appreciate how it shows to be flexible with food on the road – to try to get the best options while not overthinking it and stressing about it. And that look on J's face after eating the greek yoghurt – it just didn't hit the spot!! 😂 Thank you J and Rico, great stuff!! ❤️❤️❤️


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