The mark of a Chanel Coco Mademoiselle marketing campaign is at all times a tryst, then a twist—the man by no means will get the lady. “I like to suppose it would not be a Coco Mademoiselle business if she did not depart the person ultimately. ‘Goodbye, I am on to the subsequent’—I like that,” Keira Knightley, the face of the perfume since 2007, instructed ELLE.com. Keira performs this seductive, mysterious, mischievous character masterfully—and judging by the commercials’ views (13 million for her 2014 model and 9 million for her 2011 one on YouTube alone), folks cannot get sufficient.

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At present, Knightley debuts in one other Chanel video, this time for a brand new iteration of the beloved perfume: Coco Mademoiselle Eau de Parfum Intense, which launches March 1. Because the identify suggests, it is a heightened model of the unique, with notes of Indonesian patchouli wrapping round rose, jasmine, tonka bean, and Madagascar vanilla absolutes.

“It is brisker. Very zesty. You see a naughtier aspect to Coco Mademoiselle,” Knightley described. That is precisely what director Johan Renck seize within the night-after-a-party video:

In honor of the brand new perfume, ELLE.com caught up with the actress to debate her most memorable magnificence appears to be like on movie, her drastic hair adjustments by the years, and why she embraces making errors.

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How has your strategy to magnificence has modified over your profession?

I in all probability put on a hell of rather a lot much less make-up than after I first began. I actually take pleasure in working with great make-up artists, great hairdressers, and creating a glance and fantasy. Then, my off-duty look is actually not even brushing my hair and sporting little or no make-up. I’m a woman of extremes however I take pleasure in each issues.

Why did you put on extra make-up once you have been youthful?

I actually loved enjoying round with totally different appears to be like and being totally different folks. While you’re turning into your self, it’s good to fiddle with the best way that you simply look with hair shade or make-up. It’s a voyage of discovery. As you grow old, you get extra assured in your personal pores and skin and extra certain of what you want and don’t like. I do know what I like now in a method that I didn’t use to.

Knightley in Atonement (2012), Anna Karenina (2012), and Colette (2018)

Focus Options; Common; BFI Movie Fund

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You’ve performed many roles—every with very distinct magnificence appears to be like. What has been your favourite?

Atonement, that was an excellent one, I like that that coiffure. I actually loved Anna Karenina, once more, the hair in that was superb after which Colette developing this yr—she’s simply fucking cool. She [French novelist Sidonie-Gabrielle Colette] was breaking boundaries and her look could be very a lot her personal creation.

Personally, I really feel like your Liz Bennett bangs in Satisfaction and Prejudice have been iconic.

It was a wig—they have been good bangs! I had a very heavy, heavy bang for some time that I actually loved, but it surely was tough to behave with as a result of it was such a particular look. After I labored on By no means Let Me Go, I had such very excellent, trendy bangs they usually have been like “No, this doesn’t work in any respect for the movie.” So they simply reduce my hair in a very wonky method and it regarded horrible.

Keira Knightley Bangs

Knightley in Satisfaction and Prejudice (2005), with blunt bangs in 2009, and in By no means Let Me Go (2010).

Focus Options; Getty Photos; DNA Movies

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In actual life, you have tried nearly each coiffure there’s. Which has been your favourite?

I like a slick, quick bob partly as a result of it’s actually low upkeep. Or, I like my hair actually lengthy. It’s the in-between that I discover actually annoying; that’s why you retain slicing your hair off. It’s actually lengthy in the mean time so I can think about in some unspecified time in the future I’m gonna chop it off.

Knightley in 2005.

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Would you ever do a pixie once more?

No, I don’t suppose I’d do pixie once more. I feel I’ve obtained two cowlicks on the entrance of my hair, so what you suppose could be a low-maintenance haircut was only a full nightmare. I regarded like Sid Vicious, which wasn’t what I used to be going for.

You’ve got The Nutcracker and the 4 Realms developing this yr and also you’re sporting probably the most superb pink wig because the Sugarplum Fairy. How do you are feeling sporting one thing that outrageous?

It’s the primary time I created a personality based mostly on the look. Initially, it was meant to be fairly naturalistic. Make-up designer Jenny Shircore and costume designer Jenny Beaven [made] the designs simply crazier and crazier and crazier and I used to be all of the sudden like, “Effectively I can’t simply be ‘regular’ in the midst of this, so I’m gonna must do a correct large characterization.” It was actually enjoyable. There was quite a lot of glitter. They really used prosthetics on my eyebrows in order that they might paint my eyebrows on larger, thinner, and purple. Then [I had] very glittery pink nails and, clearly, an infinite wig that was meant to appear to be—we name it “sweet fluff”…what do you get at circuses? Cotton sweet!

Even your pores and skin is pink!

I’m actually painted. As a lot pores and skin as you may see has white paint with pink, iridescent sugar throughout it.

Knightley because the Sugarplum Fairy in The Nutcracker and the 4 Realms

Laurie Sparham/Disney

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You’ve performed quite a lot of historic roles with amazingly intricate magnificence appears to be like. Anyone you’d convey again in 2018?

What’s tough is definitely after I do trendy roles, it is the “pure” magnificence appears to be like that take hours and hours. I feel a pink lip, which is at all times like what I consider as being 1930s or 1940s, is at all times useful notably should you’ve obtained a chilly otherwise you’ve had a foul day. There’s nothing like pink lipstick [to make you] really feel higher.

Are there every other magnificence merchandise that you’d say have the identical uplifting impact?

Typically I put a vivid shade on my nails after I end a job as a result of they’ve at all times obtained to be pure after I’m working. So, as quickly as I end, I will go a bit loopy. I at all times love Chanel Rouge Noir.

Chanel

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What magnificence hacks or suggestions have you ever picked up from set?

I simply obtained an incredible one: Combine your basis together with your cream, moisturizer, or no matter you’re utilizing. [The finish is] extra pure. It offers an incredible glow. I take advantage of a Sisley moisturizer and I take advantage of the Chanel Hydra Magnificence Micro Serum combined with Les Beiges. The mix offers off that tremendous, glowy, luxurious shade on your pores and skin.

On the 2018 Sundance Movie Pageant.

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What’s your favourite pink carpet magnificence look of all time?

I did an incredible one lately at Sundance with an incredible pink lip and a really glossy ponytail. I used to be sporting a really lovely Chanel go well with. Usually, the final one I did is my favourite as a result of it was how I felt on the time.

Any pink carpet magnificence appears to be like you remorse?

No, all of them felt proper on the time so even when different folks didn’t like them I at all times like them.

What’s the most luxurious a part of your magnificence routine?

The reality is I don’t have a magnificence routine, so I’d say that the solely a part of my magnificence routine is placing on moisturizer. I simply discovered rosehip oil. A good friend instructed me to attempt mixing the rosehip oil with moisturizer should you’re actually dry. I did that the opposite day and my pores and skin felt nice afterwards.

Chanel Coco Mademoiselle Eau de Parfum Intense marketing campaign

Chanel

What’s probably the most low-maintenance a part of your routine?

I take my make-up off with cleaning soap and water. I prefer to maintain all of it tremendous, tremendous, tremendous easy. I don’t use cleansers, or toners, or something. I get a facial in all probability twice a yr, which at all times feels actually nice, however once more I work with quite a lot of make-up so after I’m by myself time I love to do completely nothing.

What’s the finest magnificence recommendation you’ll give to your youthful self?

Don’t fear about making errors and have enjoyable.

Do you are feeling such as you’ve made errors?

Sure, I really feel like all people makes errors. The best way that we have now raised younger ladies to be terrified of constructing errors and to at all times be excellent—that’s completely unattainable. I feel there’s quite a lot of anxiousness across the pursuit of perfection and we shouldn’t be attempting to pursue perfection, we needs to be liberated by the errors we make.

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Chanel Coco Mademoiselle Eau de Parfum Intense, $110; chanel.com

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