Final night time, AncestryDNA quietly and unilaterally ended the value battle that’s been driving the explosive progress of the autosomal DNA databases since November. For the previous 6 months, the AncestryDNA has been $79 (often much less), however as of as we speak, it returned to its long-term worth of $99.
The previous half yr has been an thrilling time for us genetic genealogists. The aggressive tack by the newcomer MyHeritage, each in advertising and in options for customers, has shaken the competitors, and it exhibits within the costs we’ve seen.
Contemplate this graph of the common worth throughout AncestryDNA, 23andMe (with out well being studies), MyHeritage, Household Tree DNA, and Residing DNA.
Since October, the common worth on any given day has been about $80, and should you exclude Residing DNA (the most costly of the family tree checks), the common has been extra like $74. Costs dipped most dramatically over the Black Friday weekend, and we additionally noticed nice bargains for Valentine’s Day in February and St Patrick’s Day in March. At instances, 23andMe, MyHeritage, and Household Tree DNA all went as little as $49 per equipment should you purchased a couple of.
Sadly, the social gathering appears to be over. In the event you’re holding out for excellent offers, you’ll need to wait till DNA Day (April 25), Mom’s Day, and Father’s Day.